The secret of beauty lies in love, not only love for yourself but for the environment as well. Better Beauty, a brand by actress and new-mom Anita Hassanandani, is a luxurious, sustainably crafted skincare brand which will be exclusively available on clean beauty platform Vanity Wagon. The brand caters to the line of scientific and bio-compatible skincare that is pure, proven and potent. The products are designed to be gentle on one’s skin while also caring for the environment. This skincare range is ‘toxin-free’ and pledges to be sustainable with its packaging as well. The spokesperson of Better Beauty, famous actor Anita Hassanandani Reddy, herself swears by the mantra of minimalist and scientific skincare.
Beginning her career with a Telugu movie in 2001, Anita Hassanandani performed several charismatic roles on-screen, from Shagun in Yeh Hain Mohabbatein to the lead diva in Naagin 3. She also marked her presence in the industry by being the brand ambassador of remarkable brands in different categories. After juggling both career and personal life successfully, she wanted to turn entrepreneur with something that she believes in. Her strong advocacy towards the environment and its preservation led her to come-up with a brand of her own. Being a new mom, she understands the need of the hour, a scientific, safe and biocompatible skincare range.